Advancing Your Business In a Digital Age: Integrating Tablets
Posted on 30, January, 2015
Last Modified on 20, May, 2015
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If you’re reading this, there’s a very small chance that you haven’t already encountered a POS system being used as a checkout station or cash register. Businesses including restaurants, coffee shops retail stores and department stores are hopping on the POS display bandwagon. Using POS checkout systems is not only convenient for customers and employees; it streamlines every aspect of a business. Modern software will automatically enter all sales into a record keeping system, making management much easier. Have an e-commerce website? Platforms like Google Analytics can tie in-store data to your online data.
Handwritten forms and sign up lists are becoming a thing of the past. More and more businesses are beginning to integrate tablet technology to collect information from customers. Retail stores can add email sign up lists for future offers or email customers paperless receipts (go green!). Some hospitals and doctor’s offices set up sign-in stations where patients can fill out all the necessary forms. Information can then be uploaded directly into the office's computer system instead of having to interpret messy handwriting before punching it in. Office efficiency can greatly improve.
Interactive Catalogs & Menus
Want to show customers how that new coat of paint will look in their living room? Or how that leather jacket will look on someone with a similar body type? Setting up interactive catalogs or look-books gives customers a chance to investigate a product even further. This extra information can really help give consumers that extra nudge to make a purchasing decision. Visual aids are a great way to boost conversion rates and to get people interested in products that they may not have looked a before. Restaurants also use tablets to offer digital menus, live TV, and interactive ordering.
Employee Check-In and Training
Many businesses and workplaces feature an outdated computer with old software for employees to check in. Updating to a tablet stand makes it much more accessible and easier to accommodate software updates. Modern apps now update themselves when connected to wifi. Employee training programs and slideshows can also be loaded onto tablets. Try setting up a "training station" where employees can go through courses and answer questions to get certified in new fields and areas of expertise.
The rapidly growing popularity of tablet use is offering businesses incredible opportunities to streamline specific aspects of their business and increase customer-product interaction. Several years ago, tablet kiosks were viewed as an “outside the box” creative way to increase business, now their use is becoming commonplace. Use this article as a jumping off point to figure out how to intergrate tablets into your business.