Retail Sign Stands: A Modern, Economical, Pinpointed Advertising Solution

Finding efficient ways to highlight fresh goods, closeout items, or recently added services can be a challenging task for retailers. Locating visual merchandising supplies that are both economical and highly functional is even more difficult. For these reasons, some store display manufacturing companies are developing cost-effective but durable sign stands for use throughout commercial settings. These new POP fixtures allow businesses to save money while simultaneously increasing sales and revenue. In addition, they keep customers informed with the most up-to-date and accurate promotions. Of course, any of these cheaper signage holders are by no means the flashiest units, but their capabilities make them some of the most successful retail tools on the market. Each sign stand is outfitted with the features that marketers, vendors, and retailers love. But to understand why these attributes are so helpful in real applications, we must first look at where and how sign stands are typically used.

Department stores are perhaps the most common application for sign stands simply because there are so many aisles and products to label. With these signage holders, managers and proprietors can keep price tags and merchandise cards within the immediate proximity of specific items without compromising valuable showroom or floor space. For example, some storeowners use them as directional signs, like arrows, to let customers know where to find the selections or services they require. Clothing shops and boutiques are another great location to implement sign stands. If a store is displaying multiple sizes, colors, brands, and styles of apparel yet only certain choices are on sale, clearance, or closeout, the manager will want to make that fact clear to patrons.

Other uses include checkout counters at smaller retail environments where the signage fixtures explain the details of an on-going sale or literature regarding gift certificates. A restaurant or other eatery might mark the beginning of a line or show where to wait for service with a framed sign display. In fact, any organization or establishment can use them to denote lines and waiting areas. It is easy to see that the applications for signage holders are almost infinite. Any location where advertisements, sale signs, promotions, and directions are needed will benefit from the many features of retail sign stands.

To fully appreciate the entire sign stand, we'll begin by examining its parts and respective traits. The most important component is the sign frame itself. The frames feature slide-in designs that accommodate frequent updates. Signage is inserted through the top (or side when positioned in the opposite orientation) of the frames to enable quick and painless changes. There is also a wide range of frame sizes available to fit everything from very small label cards to legal-sized posters. Each dimension is ideal for a different use, so any business operator can find the model that best suits his or her needs. Another fantastic characteristic of these sign stands is the availability of multiple finishes. Black frames blend in with any atmosphere seamlessly and do so with sophistication. Louder red frames attract attention with their vibrant color while accentuating displayed signage. Red is the premier finish for more casual applications, as it emits a feeling of friendliness and warmth. Each of the frames boasts a two-sided display for double the advertising impact, as well. Promote an item on one side while showcasing a completely different product line on the other. Both the front and back surfaces of the frames are equipped with non-glare PVC lenses. The lenses not only eliminate the threat of overbearing or distracting lights but also protect valuable signs from dust, fingerprints, and other damaging elements. If a store or food service location requires custom menus or promotions, they can be printed from a personal computer printer. This capability helps defray the cost of reprinting professionally-made signs while enabling highly targeted promotions.

A related but separate component of the sign stands is the wet-erase insert. This gloss black panel is designed for use with liquid chalk or wet-erase pens. The obvious advantage of purchasing a unit that includes the write-on board is that messages can be updated at a much faster rate than printing out new ones from a personal computer. One of the other perks of the wet-erase inserts is that they are used with brilliantly colored markers to make promotions stand out even more. Erasing the surfaces is done with ease simply by applying a paper tower and some clean water. With such a speedy sign turnaround, it is no wonder these sign stands are becoming so popular among the retail arena.

The last section of the sign stand is the base and stand assembly. Every holder is crafted from plastic, fiberglass, metal, or some combination of the materials, which allows the units to be placed in a variety of surroundings. A couple structural options are provided to accommodate these differing applications. There are a variety of base styles to choose from that fit any location, from a low-key gift shop to a bustling retail outlet. Economy 1/8" or heavy-duty 3/16" thick round metal bases let customers select the most suitable fixtures. In addition, rectangular shovel bases are manufactured in both plastic and metal for even more versatility. Round or rectangular weighted plastic bases with decorative designs combine the best of both worlds. Rectangular bases are perfect for countertop placement, as they can be slid underneath baskets, bins, or other adjacent display fixtures. Round bases are ideal for floor-standing presentations because their small footprints help keep shoppers out of harm's way while precisely detailing merchandise. The center support poles of the sign holders feature height adjustability. Whether the posts are made from aluminum, fiberglass, or plastic, their innovative engineering enables them to be placed atop counters or in the middle of sales floors. A simple rotatable handle is twisted to both raise and lower the sign stands to the required heights. <a href="http://www.displays2go.com/category.aspx?ID=27326">
<img src="/Articles/images/SHP-article-base.3.jpg" alt="Several Base Designs" align="left" border="0"></a>

No matter which sign stand options are ultimately chosen, the prices will be very affordable. Oftentimes these items are sold in bulk packages to keep the costs even lower. In fact, wholesale purchases allow large-scale companies to equip entire stores. With so many useful features, these retail sign stands are the clear choice for targeted marketing presentations. Keep customers informed with close-by signage, while illustrating particular sales, specials, and deals, or let customers know where to find the areas or services they require with ease!