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The
company was incorporated in 1974 by George Patton, who spent off-hours
pursuing the freelance design of display products for several local During
this era (prior to the evolution of PLASTICRAFTERS and DISPLAYS2GO), George
Patton Associates operated as a traditional display house. The majority
of time and effort went into no-cost prototypes “for show”
with the hope that the “big” order would come in before changing
tastes, contacts or budgets could spell the discontinuation of the project.
Although successful many times, this roller coaster of sales hopes prompted
the introduction of a line of proprietary, pre-made products in 1984 under
the trade name of PLASTICRAFTERS. With assistance from his son, Tom Patton,
George realized that a steady, more predictable streamline of business
could be achieved. The new emphasis became stock products, always available
from inventory. In-house fabrication of acrylic literature dispensers,
acrylic sign frames, acrylic poster frames and various promotional displays
commenced. A hand-drawn and hand-addressed single sheet flyer was mailed
out to some 300 During
this renaissance period, "stock" displays were produced alongside
the "custom", personalized display orders. Quality and integrity
were the watchwords to gain customer satisfaction and repeat business.
Strong growth prompted the design of a much larger, color catalog and
extension of bulk-mail marketing efforts into many industries. As a response
to customer demand, the primary line a acrylic based displays was also
expanded to include new products manufactured from wood
and metal. As the evolution from a small, local custom POP display
manufacturer to a regional, and subsequently national, direct-marketer
took place, George’s son Chris Patton came in to assist in 1992. At the end of 1992, George sold the company
to his two sons with a vote of confidence to let them progress to the
next level. With
the internet coming into play, and in an effort to structure the company
more understandably, DISPLAYS2GO was established as a trade name for the
stock line of products, emphasizing the company’s ability to provide
stock displays available for same day shipping. From
an idea that started in a one room studio to today’s lineup of 182
employees, 5,000+ product choices, and 188,000 square feet of office,
manufacturing and warehousing space…the two divisions remain strong.
The
company remains focused on being the premier supplier of POP advertising
displays to all Business-to-Business clients.
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