Digital Advertising Brings Marketing Campaigns Into the 21st Century

What is digital advertising? It may seem like a rudimentary question, but many experienced business owners only have a vague sense of what the phrase actually means. Many proprietors limit digital advertising to web based promotions and online marketing. However, as time has passed the idea of electric commerce has taken on meaning beyond capturing potential customers’ interest while surfing the internet. Digital advertising, similar to electronic marketing, now represents a means of promotion in their store or establishment. Based on the old principle that people are more attracted to “hot” forms of media, many entrepreneurs are including the media signage into a live atmosphere. This digital advertising is quickly becoming the most popular way to get the word out about goods and services. People, whether they are returning clients or passersby, are naturally more inclined to stare at electronic marketing than posters. Digital advertising reduces the aggressive nature of sales into a passive experience for customers, while still remaining effective. The consumer is helpless to the media signage in front of them. Displays2Go supplies customers with these digital advertising packages that have everything needed to increase awareness about a good, service, or brand name. These electronic marketing tools will get the notice the subject deserves.

What Comes in a Digital Advertising Kit?

• Each of the electronic marketing comes with three components: an HD media player, a monitor, and some form of mount, rack or stand.
• This digital advertising offers a high quality media player with plenty of space to hold pictures, messages, videos, audio, and even live television on some models. Store managers, depending on the establishment and function of the mobile network branding, may choose to leave the image up static or play many ads in a slideshow format. Screens bought as part of the kit come with the multimedia device inside the screen, but customers who want to make a pre-existing screen into an electronic poster are able to do so with the external player.
• Some digital advertising kits also come with a name brand, high quality LCD TV. The screens come in many different sizes, ranging from 55” all the way to less than 19” wide. Many of these screens feature LED backlighting for an even brighter showcase.
• The final part of the package is the television rack. These TV stands vary greatly depending upon the size of the monitor purchased. There are floor stands, wall mounts, and countertop stands. Many of the screens come with multiple options. Customers should browse the entire catalog to insure they get the exact type of stand for the specific purpose.

Despite the prevalence of this type of electronic marketing, many smaller stores, boutiques, and diners are hesitant to include digital advertising in their establishments. Many of these owners do not believe that media signage is appropriate for a business of their size. However, this is not the case. Restaurants of all sizes use the digital advertising tools to give high definition pictures of the house specials or simply display the waiting time. Retail stores showcase the upcoming lines they are expecting for next season. Transportation stations, like bus terminals and train stops, use the screens for schedules. Banks often include an electronic system to give current interest rates. Trade show booths have been using this technology for years to induce buyers and explain the company mission statement. No matter the industry, or size of the company, this style of promotion is bound to fit.

How do these multimedia systems work?

• All of the electronic marketing items depicted above operate using the “Plug and Play” system. This technology style is a revolutionary advancement in simplicity. It requires absolutely no prior experience creating networks, nor does it even need the internet to function.
• Plug: All advertisers need to download their advertising content in a template form from a computer to a USB stick. These external memory devices are not supplied in the kit, however they can be easily purchased at an electronic store or office supply shop. Users then take the USB stick and insert it into the appropriate dock on the media player.
• Play: Once the USB stick is inserted, the multimedia device will automatically start displaying the images and slides made. Many of the units come with a remote control, so managers can manipulate the content from almost anywhere in the room.

Also included with each electronic signage solution is access to Templates2Go. Templates2Go is a free service for creating static templates and layouts. For those marketers who are unfamiliar with creating digital signage, this is the place to access over 100 pre-made templates. Marketers simply need to insert the corresponding information onto the slide to create their new signage.

Those customers who purchased a electronic marketing package with certain size LG monitors also are able to use EzSign. EzSign is another template editor, but it is only available for LG users. It holds over thirty different layouts, many of which are designed to incorporate live TV. No matter which media signage software is used, it is completely free and extremely easy.

Displays2Go has been a leader in developing, manufacturing, and selling display items for decades. Its catalog is a trusted source for all electronic posters and media player systems. There are over five thousand different offerings, ranging from poster grippers to wall frames to photo frames, available for shipment right now in our warehouse. The marketing and advertising team is constantly updating and adding innovative display items to our catalogue. New displays are being released daily, so check back often. Furthermore, the warehouse is capable of making shipping promises that other companies cannot. This is a real company located in Bristol, Rhode Island with three live warehouses located on the premises. Due to the proximity of the warehouses, this company can offer same day shipping for in stock items purchased before 1:00 pm EST. To check that an item is in stock, please check the live inventory counter on every display page. If the number is greater than zero, the item is in stock. Such a policy keeps this company ahead of the competition. If any questions arise regarding any of the advertising solutions please give a call. The customer service representatives are available during regular business hours. For online shopping help, try the live chat feature. This site is a one stop shop for all things display!