Not worth the hassle
I would agree with the other reviews - design is not at all intuitive to assemble, and the online instructions are no help. Build quality is low. I did figure it out eventually - the trick is to slide the plastic insert out of the extruded aluminium strip. At the bottom of the plastic insert is double-stick tape - attach your print or banner to the double-stick tape, and then slide back into the aluminium strip. I used blue painter's tape instead of the double-stick tape so that I can remove/replace the print more easily. I am also using a sandbag draped across the base for stability, which ruins the "sleek" appearance of the stand, but keeps it from tipping over in a light breeze. It will work for my event, but definitely not something I would take to trade shows - far too flimsy and finicky. Displays2Go should remove this item from their catalog.