I manage a 30+ trade shows per year and when I purchase equipment I'm looking for certain criteria that will set a product above the rest. I really like good-looking items and this stand is prettier than anything I found on Amazon. It was better priced too. When it arrived, I found it to be weighty and sturdy and easy to assemble. When you're setting up at a trade show, you want something that is simple to put together and doesn't require tools. You also want something that isn't going to look 'used' the next time you ship it somewhere. In sum, I loved this stand so much I bought a second one recently. Both were in Silver.