Magazine and Catalog Displays
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Magazine Displays Showcase Your Selection to Guests
A well-placed magazine display isn’t just there to store your periodicals and catalogs, they invite customers and visitors to explore their options. You might be selling print publications themselves and want to let guests scan and go where their interests lead, or maybe you plan to use a magazine rack to present catalogs of your products and services for customers to take home and peruse at their leisure. Whether you’re generating leads or simply providing some impulse cart additions near checkout, your selection needs clear, organized presentation.
Choosing the Right Magazine Display
Magazine racks come in many styles, each designed to hold magazine-sized media along with catalogs and other periodicals. Floor displays are an excellent choice for maximizing visibility and accessibility. They offer the most in terms of selection, often having multiple tiers to stock many different titles.
Of course, sometimes it’s not about offering a wide selection, but rather about drawing the eye to one or two specific publications. A countertop magazine display with just a few pockets is great for a focused marketing strategy. Similarly, sign stands with magazine pockets provide extra context and call out even more strongly to passersby to take one of your catalogs.
Some specialized offerings are available as well, such as outdoor rated wall mount magazine racks, which are made from acrylic and mount to exterior surfaces so potential customers can take a look at your offerings, even after business hours. Trade show counters with magazine pockets on the front are great for generating leads and giving customers something to remember you by.
Whether for bookstores, convenience stores, hotels, or transportation hubs, the key to choosing the right magazine display is considering both form and function.
Where Are Magazine Displays Used Most Effectively?
Bookstores offer customers a diverse range of reading options, many of which are magazines. By keeping areas for both books and dedicated magazine displays, you cater to a broader audience, providing a one-stop shop for all their reading needs.
Convenience Stores benefit greatly from impulse purchases. Strategically placing magazine displays near checkout counters or along high-traffic aisles encourages last-minute buys and adds value to the shopping experience.
Hotels provide reading material in their lounge and waiting areas for guests to occupy their time while they wait or just relax and browse something other than their phone. These can include select periodicals that reinforce your hotel’s aesthetic and speak to your clientele or guidebooks to the local area that visitors can use to plan their daily activities.
Airports and Train or Bus Stations are prime locations for magazine displays. Commuters often look for ways to pass the time, and a well-stocked selection of reading material can break up the monotony and spur an impulse purchase of the latest popular magazine.
Incorporate a Magazine Display into Your Space Today
The right magazine displays can significantly impact how your print materials are viewed and engaged with. By determining what your goals are and choosing a style that suits your needs, you can be sure that your magazines, catalogs, and periodicals are supporting your business as effectively as possible.
Whether you’re looking to upgrade your current magazine racks or investing in them for the first time, consider the atmosphere you want to create and the needs of your customers. With so many styles available, you’re sure to find the perfect fit that holds all your magazine, catalog, and periodical-sized media, catering precisely to your audience's interests and your space's aesthetic.