It’s that time of the year again. As summer comes to a close, you start seeing retail locations stock up for Halloween, and soon enough… Christmas. Why does it seem like stores are decorating for the holidays earlier and earlier each year?
When customers are shopping for gifts, they usually have a list of stores in mind that they know they can turn to. To become apart of this evoked set, large department stores spend millions of dollars per year on holiday promotions, and even completely transform their in-store experience for a few months during the holiday season.
According to a survey from Market Track, half of consumers complete their holiday shopping by Thanksgiving, so you don’t want to wait until the 25 Days of Christmas to start decorating. With this retailer's guide, we'll help you get your store ready for the holidays.